Every time I do an interview at a brewery, I’m always directed to the same person. Typically, I’m referred to the brewer, and typically this brewer is a man -- a congenial dude with a blue-collar ethic and a beard that could sell beer on its own. This image of the brewer has come to epitomize the very identity of brewing in its many facets. This person isn’t just the creator; they’re the manifestation of the entire craft beer industry.
It’s a pervasive association -- find the beard, find the person who knows what they’re talking about. Meanwhile, entire populations of the craft beer world are being ignored. As the industry leaps forward, more and more people that don’t match the archetype have taken leadership roles in the state’s 120-odd brewhouses. Most notably, women have taken a commanding role, occupying positions in all phases of the industry.